Digital Marketing Trends for 2022
Facebook and Instagram stories are videos or photos that disappear after 24 hours. They often incorporate interactive features such as stickers, polls, and filters.
More than 500 million people interact with Instagram stories every day. Stories can also influence a customer's purchasing decisions. In fact, 58% of people who use the feature said they became more interested in a brand or product after seeing it in their stories.
Since they disappear after a short amount of time, stories can help show your brand in a fun and exciting light. The content also never appears on your main social media pages, allowing you to humanize your company without diluting your brand.
For example, you might organize a “stories takeover”. In this scenario, your staff members have the opportunity to post snippets from their days.
A few days ago some Instagram influencers got the chance to test a new feature: 1 minute long Story, which gives them more time and space for product placement.