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The world of social media is constantly changing, evolving, and adapting to new technologies and user preferences. As we move into 2024,...

What do I need to do? If you’re currently using Universal Analytics, there are three actions to prioritize: 1. Switch to GA 4 as soon as...

How do I know if I’m using Universal Analytics? Google Analytics 4 came out on October 14, 2020 and became the default, so if you created...