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Top 5 Digital Marketing Trends for 2022: 3. Personalization


Digital Marketing Trends for 2022


People love personalization. According to research, 80% of consumers are more likely to make a purchase when a company offers a personalized experience. By personalizing your marketing, you could boost your sales and increase your revenue by up to 30%.


To start, we recommend looking at your email campaigns. Most modern email platforms support dynamic text, which enables you to customize your messaging for the individual.


Even something as simple as addressing recipients by name can instantly make your emails feel more personal. Alternatively, you could recommend products related to previous customer purchases. When advertising on third-party platforms, you may be able to target specific groups. For example, Facebook Ads has powerful targeting tools for delivering different advertising content. It enables you to choose factors such as user behaviors, interests, and life events.



People love personalization. According to research, 80% of consumers are more likely to make a purchase when a company offers a personalized experience. By personalizing your marketing, you could boost your sales and increase your revenue by up to 30%.



To start, we recommend looking at your email campaigns. Most modern email platforms support dynamic text, which enables you to customize your messaging for the individual.


Even something as simple as addressing recipients by name can instantly make your emails feel more personal. Alternatively, you could recommend products related to previous customer purchases.


When advertising on third-party platforms, you may be able to target specific groups. For example, Facebook Ads has powerful targeting tools for delivering different advertising content. It enables you to choose factors such as user behaviors, interests, and life events.


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