YouTube advertising offers a rich and engaging way to connect with your audience, tell your story and grow your business. When you run video ads, you'll reach potential customers on YouTube and the Google Display Network and get measurable results for the effectiveness of your ads.
YouTube was founded in February 2005 and YouTube enables billions of people to discover, watch and share originally created video clips. YouTube is a forum for people to connect, inform and inspire others around the world. YouTube acts as a distribution platform for original content creators and advertisers large and small.
YouTube reaches more 18-49 year olds in the US than any other cable operator.
YouTube advertising in different positions
Use outstream ads when you want to expand the reach of your video ads on mobile, helping you reach more customers.
IN-FEED VIDEO ADS
Use in-feed video ads to promote video content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.
SKIPPABLE VIDEO ADS
Use skippable in-stream ads when you have video content you'd like to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners.
NON-SKIPPABLE VIDEO ADS
Use non-skippable in-stream ads when you have video content you'd like to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners and you want viewers to view the entire message without skipping your video.
Use bumper ads when you want to reach viewers broadly with a short, memorable message.
YouTube display ads offer your video as a display ad next to related YouTube videos (the ad is shown to people who are interested in your product or service), or on sites on the Google Display Network that match your target audience. If you sell e.g. fishing equipment, your video can appear next to fishing videos or on sites that specialize in fishing.
Uses topic or keyword categories to choose the perfect spot for your ad on YouTube or thousands of eligible sites on the Google Display Network. So your ads will be seen by narrowly targeted potential clients