Facebook and Instagram advertising is used by more and more businesses around the world. In the beginning, it was not primary for the developers and founders of this Internet giant to immediately provide space for advertising, but as the network became larger and more popular (currently 1.3 billion users worldwide), advertising on Facebook was also activated. The greatest credit for the increase in the number of users of the Facebook social network in the last 3 years is, among other things, the growing number of smartphone users, who on their Android and iOS platforms have a constant connection to the Internet and the Facebook and Instagram application that they use several times a day.
Why Facebook and Instagram?
We can take advantage of Facebook ads at any point during the marketing funnel. With remarketing, we build awareness of your brand, find the most potential customers or bring back "hot" users who are about to buy.
INCREASED DEMAND OR ONLINE SALES
Shocking news: Facebook knows a lot about us, whether we just click or shop online. We can optimize our advertising campaigns to bring you as many purchases or quality contacts as possible.
RAISING BRAND AWARENESS
With Facebook and related networks (Messenger, Instagram, Whatsapp, Audience Network) you can reach more than five million unique users in Serbia and over two billion in the world. With built-in branding tools, we make sure that as many users as possible get to know you and remember you well.
How do we prepare your successful campaign?
You can't do without a solid foundation, so first you need to research the market well, check your keywords and start designing an optimal strategy with concrete data in front of your eyes.
PIXEL IMPLEMENTATION AND METERING SETTINGS
The necessary steps are also reviewing your website and landing page analysis, connecting to Google Analytics, setting up goal measurements and KPIs (key performance indicators), followed by setting up bases for remarketing (remarketing).
IDENTIFYING DIFFERENT AUDIENCES
Equipped with all the information, we start preparing and testing the optimal content and form of advertisements. When something needs to be written briefly, the common man quickly realizes that it is not so simple. The experts at Cocos master this and put your name at the top of the search engines.
CREATING ADS AND SETTING UP CAMPAIGNS
Google ads become active, your brand becomes more recognizable, so it's time to take it to the next level, remarketing and the Google Display Network. With remarketing, you stay remembered, and on the Display Network, you really stay remembered.
UPGRADE, TESTING AND OPTIMIZATION
Once the campaigns on the selected channels are ready and running, there is constant monitoring and constant optimization to ensure that the ads are achieving the desired results. We prepare clear and understandable reports on the progress of campaigns and results, and our interest is at every step.