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Digital Marketing Course




80 hours


About the Course

8 weeks entirely online,

excluding orientation.

100% job guarantee course   in the UK

Self-paced weekly modules,

8–10 hours per week.

Student must be resident and 'settled' in the UK.

Enjoy a personalised and supported online learning experience.

 Our program content, teaching style, and even the physical space have all been designed around a "agency model," in which our students collaborate to complete real-world projects for our network of community partners. Each project will have a distinct focus, ranging from learning how to grow a business to working with clients at an agency.

You will gain knowledge of group dynamics, organizational change, technological platforms, and strategy. Each project will provide you with a comprehensive learning experience, making it easier to apply your skills in the real world.

The course will introduce you to the most important and transformative aspects of digital marketing, as taught by industry experts.

All of your lecturers are digital marketing specialists who run and deliver online marketing campaigns on a daily basis using the most up-to-date tools and techniques. They contribute to the development and validation of our modules, as well as their teaching, so your lectures will be based on our formalised syllabus of learning, supplemented with their real-life experiences, examples, and case studies.


A range of different question formats are used including Text based Multiple Choice, Image based Multiple Choice and Hot Spot questions.

Module Info & Overview

There are 8 module in this course:

Module 1 – Introduction to Digital Marketing

  1. Key Concepts of Digital Marketing

  2. Connecting with the Customer

  3. Digital Research

  4. Cultural Research

Module 2 – Search Engine Optimization

  1. Key SEO Concepts*Optimize New and Existing Content

  2. Search Results and Positioning

  3. Content Updates and Layout 

Module 3 – Pay Per Click

  1. Set-up and run your Google Paid Search Campaign

  2. Analyse & Optimize the Campaigns’ Performance

  3. Key Concepts of Pay Per Click

  4. Optimize your Search Marketing Performance 

Module 4 – Digital Display and Video Advertising

  1. Benefits of Digital Display and Video Advertising

  2. Creating Digital & Video Campaigns

  3. Digital Ad Formats

  4. Challenges of Digital Display Advertising

Module 5 – Social Media Marketing

  1. Learn to use different Social Media Tools

  2. Social Media Listening, Automation & Analytics

  3. Create Effective Ads for different Channels

  4. Research Techniques to know your Audience 

Module 6 – Mobile Marketing

  1. Understanding of what it takes to go Mobile

  2. Create a Mobile Marketing Strategy

  3. App Marketing Plus App Store Optimization

  4. Making Mobile Part of your Marketing Strategy

Module 7 – Email Marketing

  1. Develop an email marketing strategy

  2. Tricks to Optimize Open & Click-Through Rates

  3. Data Capture and Segmentation

  4. Effective Copywriting and Email Designing

Module 8 – Analytics

  1. Use Google Analytics to apply fundamental concepts like performance measurement, comparison, and optimization through the development of a measurement model.

  2. Learn campaign tracking and related analytics

  3. Learn to filter digital marketing data for specific demographics

  4. Track Customer Behaviour 

Your Instructor

Ilija Calina PhD

Ilija Calina, doctor of Economics and digital marketing specialist based in London, UK.

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