About the Course
8 weeks entirely online,
100% job guarantee course in the UK
Self-paced weekly modules,
8–10 hours per week.
Student must be resident and 'settled' in the UK.
Enjoy a personalised and supported online learning experience.
Our program content, teaching style, and even the physical space have all been designed around a "agency model," in which our students collaborate to complete real-world projects for our network of community partners. Each project will have a distinct focus, ranging from learning how to grow a business to working with clients at an agency.
You will gain knowledge of group dynamics, organizational change, technological platforms, and strategy. Each project will provide you with a comprehensive learning experience, making it easier to apply your skills in the real world.
The course will introduce you to the most important and transformative aspects of digital marketing, as taught by industry experts.
All of your lecturers are digital marketing specialists who run and deliver online marketing campaigns on a daily basis using the most up-to-date tools and techniques. They contribute to the development and validation of our modules, as well as their teaching, so your lectures will be based on our formalised syllabus of learning, supplemented with their real-life experiences, examples, and case studies.
A range of different question formats are used including Text based Multiple Choice, Image based Multiple Choice and Hot Spot questions.
Module Info & Overview
There are 8 module in this course:
Module 1 – Introduction to Digital Marketing
Key Concepts of Digital Marketing
Connecting with the Customer
Module 2 – Search Engine Optimization
Key SEO Concepts*Optimize New and Existing Content
Search Results and Positioning
Content Updates and Layout
Module 3 – Pay Per Click
Set-up and run your Google Paid Search Campaign
Analyse & Optimize the Campaigns’ Performance
Key Concepts of Pay Per Click
Optimize your Search Marketing Performance
Module 4 – Digital Display and Video Advertising
Benefits of Digital Display and Video Advertising
Creating Digital & Video Campaigns
Digital Ad Formats
Challenges of Digital Display Advertising
Module 5 – Social Media Marketing
Learn to use different Social Media Tools
Social Media Listening, Automation & Analytics
Create Effective Ads for different Channels
Research Techniques to know your Audience
Module 6 – Mobile Marketing
Understanding of what it takes to go Mobile
Create a Mobile Marketing Strategy
App Marketing Plus App Store Optimization
Making Mobile Part of your Marketing Strategy
Module 7 – Email Marketing
Develop an email marketing strategy
Tricks to Optimize Open & Click-Through Rates
Data Capture and Segmentation
Effective Copywriting and Email Designing
Module 8 – Analytics
Use Google Analytics to apply fundamental concepts like performance measurement, comparison, and optimization through the development of a measurement model.
Learn campaign tracking and related analytics
Learn to filter digital marketing data for specific demographics
Track Customer Behaviour
Ilija Calina PhD
Ilija Calina, doctor of Economics and digital marketing specialist based in London, UK.